published at Wednesday 06 May 2015


The second edition of WISE - Work in Sports Exhibition 2015 was officially opened with a warm welcome from Jean-Philippe Rochat, Chairman of the Board of Directors of MCH Beaulieu Lausanne SA. Held in Lausanne, the International Olympic Capital for Sports, this internationally recognised convention provides a significant platform for enhancing professional opportunities, developing networks and partnerships while showcasing all aspects of the sports industry.

Andreane Jordan Meier, Municipal Representative of the City of Lausanne, quantified the importance of the sports industry which has a significant economic impact to over 60 organisations and federations, creates 2’150 new jobs, and over 550 million francs worth of business per year in the Canton of Vaud.

The new strategic roadmap of the Olympic Agenda 2020 was the theme of the evening. The new concept of the Games, which extends to the implementation of 40 recommendations, were debated in detail with a range of invited speakers. There was an importance placed on modifying and de-mystifying the IOC, enhancing transparency and providing a public document that would allow everyone to work around one project. Christophe Dubi, Olympic Games Executive Director for the IOC, elaborated on some of the main elements of the Agenda which included: 1) shaping the bidding procedure by evaluating opportunities and risks; 2) examining Games management by reducing the costs and improving management flexibility; 3) enhancing the transfer of knowledge from the federations to the organising committees; 4) ensuring the sustainability of the infrastructures; 5) measuring the impact to the environment; and, 6) reinforcing the legacy that the Olympic Games gives to the City.

Interestingly, the concept of a ‘compact infrastructure’ may no longer be a deciding factor for the site location in future Games. However, this dispersion of infrastructure must be sustainable for long term development and expectations of the Games. Denis Masseglia, President of the French National Olympic Committee (CFNOC), expanded on the importance of balancing the existing sporting facilities versus the investment and future use of the facilities in hosting towns. Main challenges in a dispersed site included the perspectives and impact on the athlete. It was concluded that it was that the Olympic atmosphere remains paramount and therefore needs to be maintained by a centralised athletes village.

It is anticipated that the Olympic Games will continue to be a universal event desired by all. Perrine Pelen, Ambassador for the 2018 bid in Annecy, concluded with an inspiring vision of the Games: that the reforms of the 2020 Agenda will unleash innovation and creativity for Olympic Games in the future.