published at Tuesday 05 May 2015

WISE, the International Convention for Careers in Sports, announces round table on CSR with Forum Partner Vale

Lausanne, Switzerland, May 5, 2015 – WISE – Work In Sports Exhibition is proud to announce a renewed partnership with Vale, the global mining company headquartered in Rio de Janeiro, Brazil, for the Convention’s second edition to be held in Lausanne, Switzerland, on 6-7 May 2015.

Vale International SA is since 2012 the principal partner of Trako, a non-profit association for the development of judo classes in public schools, founded by Sergei Aschwanden, bronze medalist at the 2008 Beijing Olympics and WISE 2014 Ambassador. Trako has introduced the sport of judo into the school curriculum in a way that is durable. The sport is used successfully as a medium for the harmonious development of students on many levels, including motor, cognitive and emotional skills.

As Forum Partner, Vale will take part in a round table to be held on Wednesday, May 6, from 9:45 to 10:45. Moderated by Colin Jackson, Athletics Legend & WISE Ambassador, the topic of this round table will be “Beyond Business as Usual: how can sport encourage the breaking down of social barriers?”

Fidel Blanco, President of the Board of Directors of Vale International SA, Sergei Aschwanden and Pierre Yves Duparc, School Director, will discuss together about sports as an agent for change.

There are an ever growing number of multinationals who have Corporate Social Responsibility (CSR) programs that specifically target sport, using it as a way to make a difference in communities that need help. The question that will be thoroughly debated during the round table will be, among others: are companies doing this just to make themselves look good by spending a few million on projects to offset criticism? Ultimately this session will explore the relationship between CSR and sport featuring Vale/Trako.

Fidel Blanco, President of the Board of Directors of Vale International SA, stated: « In Brazil, sport is omnipresent; it is a national passion and remains a guaranteed legal right for everyone. However, having this right is not always synonymous with being able to enjoy it freely. Access to high-quality education is often denied to a large share of the population, especially among low-income social groups. The evident social demand inspired Vale’s Foundation to launch the Vale Ouro program, by providing access to sport for all. Sport is a real school of life; it enhances the cognitive, emotional and motor development, the discipline and the respect for others. It conveys a positive impact for kids, but also for their families and at the end, for the community". Giancarlo Sergi, WISE Director, added: “We are delighted with this partnership and look forward to the round table hosted by Vale. In a society where social barriers are still very present, Vale is an important body to regulate this issue. CSR is a growing area of the current industry and it should not be ignored. We welcome the actions implemented by Vale, notably with Trako, and strongly support this project.”

ABOUT VALE Vale, a global mining company headquartered in Rio de Janeiro, Brazil is the world leader of iron ore and nickel production, and is one of the leading international groups active in the extraction of other natural resources such as coal, copper, phosphate and potash. Vale is open to suggestions and criticisms of its own projects. We work in partnership with communities and governments to find lasting solutions as well as maintain a harmonious and healthy relationship with them. We believe in the value of sharing and are committed to build a positive legacy in the regions where we operate. ABOUT WISE WISE is the International Convention for Careers in Sports that will be held on May 6-7, 2015 at Expo Beaulieu Lausanne, Switzerland. It offers a 360° sharing platform to leaders of today and tomorrow, as well as active and former athletes entering the business world. The first edition in 2014 gathered ca. 900 participants from 40 countries, 40 exhibitors, 100 speakers and 3 ambassadors over 2 days.